MEET WONDA LENEE

Founded in 2022, Shimmer & Co. Bling Boutique is a Black woman-owned brand specializing in over-the-top, out-of-the-box custom rhinestone apparel. What started as a passion project has grown into a recognized boutique known for bold, intricate designs that empower individuals to shine with confidence.

As the founder, I bring creativity, resilience, and a deep commitment to excellence. After 18 years as a Parent Coordinator at PS44, I retired to pursue my dream full-time. My designs have been featured on Tabitha Brown’s ‘Very Good Mondays,’ a testament to my craftsmanship and vision.

Shimmer & Co. is more than a brand—it’s a movement that inspires women and girls to embrace their brilliance, confidence, and individuality. Through fashion, I encourage them to let their light shine unapologetically. Our motto, “KEEP IT SHIMMERY,” is a reminder that every woman deserves to sparkle in her own unique way.

With a growing customer base and a vision for expansion, I remain committed to pushing creative boundaries and making Shimmer & Co. a household name in custom rhinestone apparel.